Businesses That Can Benefits from Using EDDM Postcards

EDDM, also known as every door direct mail, is a USPS marketing service geared towards small businesses. EDDM is ideal in creating and increasing awareness of a business products or services. Rather than using other marketing strategies that require businesses to purchase a mailing lists, EDDM allows businesses to target an audiences by choosing a mailing route or by selecting a zip code. 

This allows business to “pin-point” their marketing strategy making them able to reach customers in an affordable process.  Sending postcards with business information directly to customers mailboxes is a great way to their information in the hand of business customers and potential customers. EDDM is truly ideal for a variety of businesses. 

Below is a breakdown of businesses that can benefit by using printed EDDM postcards. 

The Benefits of Using Every Door Direct Mail

If you are looking at increasing your business outreach, there are many different options available to you. 

However, these different marketing platforms can often become incredibly expensive, and you never know if the individuals are even going to reach or view the content you send them.

Traditional forms of marketing include the utilization of print and video advertisements. These forms of advertisement often are rather expensive, not to mention you are never guaranteed who is going to view the content in the local area. 

Even if the newspaper reaches someone’s home, it doesn’t mean that it is going to actually be viewed, as the add in the paper might be in part of the material that the individuals just do not see. 

Direct Mail and Every Door Direct Mail

Promoting your business or event through the mail is a long time proven way to get your business in front of customers, but which one should you choose? This really depends on your business and your target audience.

 Both can be very effective, and both are similarly cost effective to promote business however each has its own benefits and downfalls.

Businesses and Every Door Direct Mail Still Lucrative

Since the advent of the Internet, many business owners have reduced their use of mail. However, the use of every door direct mail by businesses are still proven to be effective. If you are considering your next marketing campaign, there are a few very good reasons to consider utilizing EDDM postcards printing with the help of Primo Cards. 

Personalize With Potential Clients

A personal or work email inbox quickly fills up with marketing mail, and most people have learned what to look for when identifying such advertisements. When people don't recognize the sender, they will often simply delete and unsubscribe from future emails. Not to mention, when someone is viewing their email messages, at times they mat be too busy to glance over the email. As a result, thousands of promotional e-mail items remain unread for eternity. 

On the other hand, choosing an every door direct mail postcards will reach the hands of the intended recipient when they get home after a long day. They now have more time to sit down and mull over the various pieces of mail they receive on any given day. Studies have shown that advertisements are more likely to be viewed if received in the physical rather than virtual mailbox and 65% of people prefer to read something on paper making EDDM an even better marketing tool. 

No Permit Requirement

Business owners are busy, and they have a plethora of legal permits and licenses they must carry in order to comply with both the state and federal government. Every door direct mail does not add to this list. There is no postage permit required to include this effective marketing method into a company's business model. 

Predetermined Mailing List

Any business owner who has tried marketing methods such as telemarketing campaigns understands how expensive it can be to acquire viable leads to present their product or service to. With every door direct mail postcards, this is an expense business owners will be glad to avoid. 

Getting Started is Easy

Primo Cards, an online printing company, makes it easy to get started with their every door direct mail printing. Their  website is easy to navigate, and offer an array of postcard sizes that will best deliver your message in a cost-effective manner. 

With EDDM, businesses can advertise to any location on regular mail routes, helping them spread their business advantages to a wide audience with minimal time and effort required on their part. Get started and see results, according to the USPS, 99% of households check their mail and 77% sort it immediately.

The Benefits of EDDM for Small Businesses

Every Door Direct Mail, or EDDM for short, was created by the US Postal Service, and is now one of the most innovative mailing programs available today. EDDM provides beneficial services to a variety of business types and sizes, but is especially tailored for small businesses since they can benefit the most from the mailing program.

This mailing program is packed with benefits, tons of them Firstly, Every Door Direct Mail postcards does not need a mailing list to deliver your message to the audience you are targeting. Because of this fact, you can say goodbye to purchasing mailing lists.

Basically, you will be able to pinpoint a very specific audience according to a zip code or even a certain carrier route. By doing this, you can saturate that particular area with advertisements for your business.

How Does EDDM Work and Who Can Most Benefit from It?

The USPS recently launched a new direct mail program, called EDDM, or Every Door Direct Mail, to help small businesses better reach their potential customers. There are two versions of EDDM: regular and retail. The regular, less limited, version of EDDM is available to those who have mail permits.With the retail version, you can only send 5,000 pieces per ZIP code each day, but don't have to invest in a mail permit.

All EDDM mailers must meet the USPS's guidelines, whether you use the regular or retail service. Mailers must meet strict sizing guidelines, including paper thickness.

Understanding the Benefits of the Every Door Direct Mail Strategy

Direct mail has long been regarded as an effective marketing strategy for businesses, but Every Door Direct Mail (EDDM) provides unique benefits compared to other types of campaigns.

What Makes EDDM Different?

EDDM is distinct from other types of direct mail marketing because of the degree of hands-on involvement from you and your business.