Direct Mail and Every Door Direct Mail

Promoting your business or event through the mail is a long time proven way to get your business in front of customers, but which one should you choose? This really depends on your business and your target audience.

 Both can be very effective, and both are similarly cost effective to promote business however each has its own benefits and downfalls.

Direct Mail

Targeted Direct Mail Postcards is a mailing system that targets a specific audience. For example, if you run company that sells pool supplies, you would want to target an audience that has pools, not every house in the area, but simply those with pools. This type of mailing system works for your type of business in this case by finding the demographics in your area that match your criteria.

By doing a mailing this way your business is more likely to target the correct audience and avoid sending your mailings out to households that are simply going to throw away the postcard or mailing. Learn more about the benefits of adding every door direct mail to your marketing plan. 

Every Door Direct Mail

Printing Every Door Direct Mail on the other hand is simply a mailing system that does just that. This mailing system will send your postcard or flyer out to every single address in the area with absolutely no criteria or demographic in mind. This mailing system would be great for a business that does auto maintenance, great for fund raising efforts, and even possibly for a new business opening such as a restaurant.

With both systems, there is cost involved. The Targeted Mail system does cost more per piece, but again it is narrowed down to only target the homes that fit your demographic. The downfall here is missing potential clients who might be in the market for your business in the near future.

The Every Door Direct Mail system is much cheaper per piece than the Targeted Mail system, however reaches a wider audience. Because of this the business owner enters into the utilization of this mail system already knowing a certain amount of their flyers or postcards will end up in the garbage, but they are not missing out on getting their name in front of potential clients.

Using the USPS EDDM mail system to promote business and bring in clients and customers is a time tested and proven method of getting the word out there about any business promotions. Make sure you choose the system that is right for your business and choose an EDDM printing company and watch the customers flock to your door or website with new business.