Businesses That Can Benefits from Using EDDM Postcards

EDDM, also known as every door direct mail, is a USPS marketing service geared towards small businesses. EDDM is ideal in creating and increasing awareness of a business products or services. Rather than using other marketing strategies that require businesses to purchase a mailing lists, EDDM allows businesses to target an audiences by choosing a mailing route or by selecting a zip code. 

This allows business to “pin-point” their marketing strategy making them able to reach customers in an affordable process.  Sending postcards with business information directly to customers mailboxes is a great way to their information in the hand of business customers and potential customers. EDDM is truly ideal for a variety of businesses. 

Below is a breakdown of businesses that can benefit by using printed EDDM postcards. 

The Benefits of Using Every Door Direct Mail

If you are looking at increasing your business outreach, there are many different options available to you. 

However, these different marketing platforms can often become incredibly expensive, and you never know if the individuals are even going to reach or view the content you send them.

Traditional forms of marketing include the utilization of print and video advertisements. These forms of advertisement often are rather expensive, not to mention you are never guaranteed who is going to view the content in the local area. 

Even if the newspaper reaches someone’s home, it doesn’t mean that it is going to actually be viewed, as the add in the paper might be in part of the material that the individuals just do not see. 

Direct Mail and Every Door Direct Mail

Promoting your business or event through the mail is a long time proven way to get your business in front of customers, but which one should you choose? This really depends on your business and your target audience.

 Both can be very effective, and both are similarly cost effective to promote business however each has its own benefits and downfalls.

How Does EDDM Work and Who Can Most Benefit from It?

The USPS recently launched a new direct mail program, called EDDM, or Every Door Direct Mail, to help small businesses better reach their potential customers. There are two versions of EDDM: regular and retail. The regular, less limited, version of EDDM is available to those who have mail permits.With the retail version, you can only send 5,000 pieces per ZIP code each day, but don't have to invest in a mail permit.

All EDDM mailers must meet the USPS's guidelines, whether you use the regular or retail service. Mailers must meet strict sizing guidelines, including paper thickness.

Understanding the Benefits of the Every Door Direct Mail Strategy

Direct mail has long been regarded as an effective marketing strategy for businesses, but Every Door Direct Mail (EDDM) provides unique benefits compared to other types of campaigns.

What Makes EDDM Different?

EDDM is distinct from other types of direct mail marketing because of the degree of hands-on involvement from you and your business.

The Marketing Power of EDDM Mailing Services

When it comes to being successful in the world of business, you probably are already aware that good marketing is going to be essential.

Marketing follows a simple principle, stating that the people are most likely to buy what you are selling are those who know about you. It's easy to see why successful marketing tactics have been around for years, especially when you see the kinds of results that you can get from using them.

You'll find that marketing strategies have shifted in recent years, and quite a few people are taking advantage of new forms of technology to make their efforts stand out even more.

For quite a few companies have found the use of every day direct mail (or EDDM) to be one of the most significant options.

The Reasons You Need to Market With Every Door Direct Mail

If you want to run a successful business you need to have a way to attract new customers and to keep the customers you have coming back. For most business the best way to do this is through marketing.

Many people associate marketing with only the most typical types of advertisements, like the commercials on television. This is far from the truth, there are many different ways you can get your business's message out.

Many smaller businesses simply do not have the capital to invest in a commercial, so when they need to find new customers they resort to different ideas. EDDM (every door direct mail) is one of the ways that businesses attract new customers into their doors. This article is meant to give you a better understanding of how your business can benefit from every door direct mail.