Monday, October 28, 2013

Businesses and Every Door Direct Mail Still Lucrative

EDDM Postcards by Primo Cards
Since the advent of the Internet, many business owners have reduced their use of mail. However, the use of every door direct mail by businesses are still proven to be effective. If you are considering your next marketing campaign, there are a few very good reasons to consider utilizing EDDM postcards printing with the help of Primo Cards. 

Personalize With Potential Clients

A personal or work email inbox quickly fills up with marketing mail, and most people have learned what to look for when identifying such advertisements. When people don't recognize the sender, they will often simply delete and unsubscribe from future emails. Not to mention, when someone is viewing their email messages, at times they mat be too busy to glance over the email. As a result, thousands of promotional e-mail items remain unread for eternity. 

On the other hand, choosing an every door direct mail postcards will reach the hands of the intended recipient when they get home after a long day. They now have more time to sit down and mull over the various pieces of mail they receive on any given day. Studies have shown that advertisements are more likely to be viewed if received in the physical rather than virtual mailbox and 65% of people prefer to read something on paper making EDDM an even better marketing tool. 

No Permit Requirement

Business owners are busy, and they have a plethora of legal permits and licenses they must carry in order to comply with both the state and federal government. Every door direct mail does not add to this list. There is no postage permit required to include this effective marketing method into a company's business model. 

Predetermined Mailing List

Any business owner who has tried marketing methods such as telemarketing campaigns understands how expensive it can be to acquire viable leads to present their product or service to. With every door direct mail postcards, this is an expense business owners will be glad to avoid. 

Getting Started is Easy

Primo Cards, an online printing company, makes it easy to get started with their every door direct mail printing. Their  website is easy to navigate, and offer an array of postcard sizes that will best deliver your message in a cost-effective manner. 


With EDDM, businesses can advertise to any location on regular mail routes, helping them spread their business advantages to a wide audience with minimal time and effort required on their part. Get started and see results, according to the USPS, 99% of households check their mail and 77% sort it immediately.