Businesses That Can Benefits from Using EDDM Postcards

EDDM, also known as every door direct mail, is a USPS marketing service geared towards small businesses. EDDM is ideal in creating and increasing awareness of a business products or services. Rather than using other marketing strategies that require businesses to purchase a mailing lists, EDDM allows businesses to target an audiences by choosing a mailing route or by selecting a zip code. 

This allows business to “pin-point” their marketing strategy making them able to reach customers in an affordable process.  Sending postcards with business information directly to customers mailboxes is a great way to their information in the hand of business customers and potential customers. EDDM is truly ideal for a variety of businesses. 

Below is a breakdown of businesses that can benefit by using printed EDDM postcards. 

The Benefits of Using Every Door Direct Mail

If you are looking at increasing your business outreach, there are many different options available to you. 

However, these different marketing platforms can often become incredibly expensive, and you never know if the individuals are even going to reach or view the content you send them.

Traditional forms of marketing include the utilization of print and video advertisements. These forms of advertisement often are rather expensive, not to mention you are never guaranteed who is going to view the content in the local area. 

Even if the newspaper reaches someone’s home, it doesn’t mean that it is going to actually be viewed, as the add in the paper might be in part of the material that the individuals just do not see.