The Benefits of EDDM for Small Businesses

Every Door Direct Mail, or EDDM for short, was created by the US Postal Service, and is now one of the most innovative mailing programs available today. EDDM provides beneficial services to a variety of business types and sizes, but is especially tailored for small businesses since they can benefit the most from the mailing program.

This mailing program is packed with benefits, tons of them Firstly, Every Door Direct Mail postcards does not need a mailing list to deliver your message to the audience you are targeting. Because of this fact, you can say goodbye to purchasing mailing lists.

Basically, you will be able to pinpoint a very specific audience according to a zip code or even a certain carrier route. By doing this, you can saturate that particular area with advertisements for your business.


You will be enabled to narrow down your marketing campaign to prospects you believe are the most important and you will be able to protect the zone by marketing at a neighborhood level.

Local Businesses and EDDM

Many local small businesses build a customer roster out of folks living within a few miles from headquarters, so by using EDDM, you'll get more exposure and produce more community relationships, which will lead to more repeat business and a number of referrals.

It is a win-win situation. By pinpointing your message, EDDM will assist you in avoiding wasting money on flyers that will reach the wrong people. Since you won't need to use your own mailing list to target your audience, you will not need to worry about accuracy of the list and, like an airplane on auto-pilot, your success rates will increase on their own. EDDM will also allow some slack in your budget. You will pay the same amount of money and get more advertising in return. Each postcard or flyer will gain you big returns on your marketing dollars.

Let's chat about the materials you'll use for your campaign. Standard EDDM Postcards are 4"x6." An EDDM mailer is the size of a sheet of notebook paper. To recap, your advertisement will reach the hands of a narrower audience, will cost a lot less money, and will be double the size of your old mailers. And since your mailer will be larger, it will stick out more in the pile of mail in the mailbox, which will give your business attention immediately!

Additional Information about EDDM

Since EDDM Printer is a service provided by the USPS and is endorsed by them, they have reduced their prices for delivery. Each mailer will cost you only 15 cents. This makes for $150 per every thousand you send out instead of the standard $450 per one thousand, meaning you save $300 every time you send out a thousand mailers, nearly 70% in postage savings! Get started today by contacting a EDDM Printing Company, who specialize in EDDM postcards.