Understanding the Benefits of the Every Door Direct Mail Strategy

Direct mail has long been regarded as an effective marketing strategy for businesses, but Every Door Direct Mail (EDDM) provides unique benefits compared to other types of campaigns.

What Makes EDDM Different?

EDDM is distinct from other types of direct mail marketing because of the degree of hands-on involvement from you and your business.


 From postcard printing and postal route selection to paperwork and postcard preparation, it's your responsibility to make sure everything's organized before you hand the materials off to the postal service. After that initial effort, it's a relatively simple process: you pay up front, no other hassles or licenses to consider.

Working EDDM Into Your Budget Will Be Easier Than You Think

Had your heart broken by direct mail? Fear not, EDDM Printer strategies are relatively easy to execute and offer distinct benefits compared to other types of marketing campaigns. Nothing comes free when you're running a business, but at a percentage of the costs of other types of mail, EDDM certainly comes cheaper. When you go to buy the postage, you'll find that the few cents you save on each EDDM postcard can add up and help you save money for the things you really need it for. Perhaps you can't afford to meet some companies' minimum delivery requirements - even a few cents per head adds up when you're ordering in the thousands - but EDDM postcards will allow you to send smaller, smarter deliveries. But remember: EDDM is still a bulk mail strategy and the postal service will require you to choose at least a whole carrier route, but this is often only a fraction of what other companies require for minimum orders.

Every Door Direct Mail means Savings

Whether you're starting up or hitting leaner times because of the economy, these benefits can add up to serious savings that will make a difference for your business.

Getting the Word Out about EDDM's

Marketing campaigns and entire businesses live or die depending on whether or not their message reaches the target audience. Once you've determined which routes you want to target, the postal service ensures that your flyers don't miss any of the homes on that route. The post office's website offers maps that will help you choose the right routes and eliminate confusion about where your advertisements are getting the most play. Do you have a time-sensitive event or special sale to advertise? EDDM materials move fast, often hitting mailboxes just a day or so after you've sent them.

Whole carrier routes plus low delivery costs, plus a little elbow grease up front on your part equals big savings, so consider Every Door Direct Mail.

Find helpful information by contacting Primo Cards, specializing in Every Door Direct Mail.