Businesses That Can Benefits from Using EDDM Postcards

EDDM, also known as every door direct mail, is a USPS marketing service geared towards small businesses. EDDM is ideal in creating and increasing awareness of a business products or services. Rather than using other marketing strategies that require businesses to purchase a mailing lists, EDDM allows businesses to target an audiences by choosing a mailing route or by selecting a zip code. 

This allows business to “pin-point” their marketing strategy making them able to reach customers in an affordable process.  Sending postcards with business information directly to customers mailboxes is a great way to their information in the hand of business customers and potential customers. EDDM is truly ideal for a variety of businesses. 

Below is a breakdown of businesses that can benefit by using printed EDDM postcards. 

Restaurants (Pizzerias, Soft Ice Cream Stores, Franchises)

Examples of restaurants that use EDDM would include pizzerias, ice-cream parlors and new businesses in a neighborhood.

A great location for a business is always an advantage.  But, sometimes, when a business relies heavily on their location, it may not always be to their advantage. Restaurant marketing managers need to do a great job in “announcing” their existence and the items they offer.  EDDM is an affordable and efficient marketing plan to get business information the hand of customers.  Creating a EDDM postcard with eye appealing product images (in this case, warm pizza), coupons and discounts will enhance their curiosity of the business and ultimately increase foot traffic. A study showed that customers who receive a coupon in the mail show that 35% redeem the coupon. 

Home Improvement

Home improvement business can benefit from using EDDM postcards in their marketing campaign.  When it comes to home improvement, homeowners tend to ignore the “not-so-urgent” needs such as cleaning air duct or home carpet cleaning. With the use of an EDDM postcard, businesses are able to list a variety of services they offer which can be beneficial rather than promoting one service. Homeowners are more likely to view the postcard if it displays more than one service. By doing so, homeowners get a better understanding of the business and more likely to use them down the road.  Not only will the postcard remind them of a need that they have ignored for some time, it also has the ability to have them take action. 

Dentistry

Again, using an EDDM marketing campaign can be beneficial for dentists. It allows them to mail brochures or postcards with discounts that can help influence the homeowner to visit their office. It’s recommended to include a coupon such as a free cleaning or exam. Including payment options may increase the foot traffic too.  

Beauty Salons and Spas

EDDM can help customers take interest by offing a variety of services. Sending a printed brochures or postcards with a discount or coupon will increase the desire of customers using their professional services. Salons and spas offer a variety of services that customers may not have known that were offered. EDDM is ideal for increasing foot traffic. 

Dry Cleaning

Customers prefer a close destination for their dry-cleaning needs. Local dry cleaning companies can benefit greatly by targeting their audience with the help of EDDM. Over 79% of marketing professionals consider EDDM to be an effective and profitable marketing campaign. 

If you want your business to benefit from EDDM, it’s important to design an effective postcard and use a professional online printing company that specializes in EDDM. get started today and start promoting your business, products and services and see the foot traffic increase. To learn more about EDDM and how to create one that works, read Create an Original and Effective EDDM Postcard.