Businesses That Can Benefits from Using EDDM Postcards

EDDM, also known as every door direct mail, is a USPS marketing service geared towards small businesses. EDDM is ideal in creating and increasing awareness of a business products or services. Rather than using other marketing strategies that require businesses to purchase a mailing lists, EDDM allows businesses to target an audiences by choosing a mailing route or by selecting a zip code. 

This allows business to “pin-point” their marketing strategy making them able to reach customers in an affordable process.  Sending postcards with business information directly to customers mailboxes is a great way to their information in the hand of business customers and potential customers. EDDM is truly ideal for a variety of businesses. 

Below is a breakdown of businesses that can benefit by using printed EDDM postcards. 

Direct Mail and Every Door Direct Mail

Promoting your business or event through the mail is a long time proven way to get your business in front of customers, but which one should you choose? This really depends on your business and your target audience.

 Both can be very effective, and both are similarly cost effective to promote business however each has its own benefits and downfalls.

The Benefits of EDDM for Small Businesses

Every Door Direct Mail, or EDDM for short, was created by the US Postal Service, and is now one of the most innovative mailing programs available today. EDDM provides beneficial services to a variety of business types and sizes, but is especially tailored for small businesses since they can benefit the most from the mailing program.

This mailing program is packed with benefits, tons of them Firstly, Every Door Direct Mail postcards does not need a mailing list to deliver your message to the audience you are targeting. Because of this fact, you can say goodbye to purchasing mailing lists.

Basically, you will be able to pinpoint a very specific audience according to a zip code or even a certain carrier route. By doing this, you can saturate that particular area with advertisements for your business.

How Does EDDM Work and Who Can Most Benefit from It?

The USPS recently launched a new direct mail program, called EDDM, or Every Door Direct Mail, to help small businesses better reach their potential customers. There are two versions of EDDM: regular and retail. The regular, less limited, version of EDDM is available to those who have mail permits.With the retail version, you can only send 5,000 pieces per ZIP code each day, but don't have to invest in a mail permit.

All EDDM mailers must meet the USPS's guidelines, whether you use the regular or retail service. Mailers must meet strict sizing guidelines, including paper thickness.

Understanding the Benefits of the Every Door Direct Mail Strategy

Direct mail has long been regarded as an effective marketing strategy for businesses, but Every Door Direct Mail (EDDM) provides unique benefits compared to other types of campaigns.

What Makes EDDM Different?

EDDM is distinct from other types of direct mail marketing because of the degree of hands-on involvement from you and your business.

The Marketing Power of EDDM Mailing Services

When it comes to being successful in the world of business, you probably are already aware that good marketing is going to be essential.

Marketing follows a simple principle, stating that the people are most likely to buy what you are selling are those who know about you. It's easy to see why successful marketing tactics have been around for years, especially when you see the kinds of results that you can get from using them.

You'll find that marketing strategies have shifted in recent years, and quite a few people are taking advantage of new forms of technology to make their efforts stand out even more.

For quite a few companies have found the use of every day direct mail (or EDDM) to be one of the most significant options.