Businesses That Can Benefits from Using EDDM Postcards

EDDM, also known as every door direct mail, is a USPS marketing service geared towards small businesses. EDDM is ideal in creating and increasing awareness of a business products or services. Rather than using other marketing strategies that require businesses to purchase a mailing lists, EDDM allows businesses to target an audiences by choosing a mailing route or by selecting a zip code. 

This allows business to “pin-point” their marketing strategy making them able to reach customers in an affordable process.  Sending postcards with business information directly to customers mailboxes is a great way to their information in the hand of business customers and potential customers. EDDM is truly ideal for a variety of businesses. 

Below is a breakdown of businesses that can benefit by using printed EDDM postcards. 

Direct Mail and Every Door Direct Mail

Promoting your business or event through the mail is a long time proven way to get your business in front of customers, but which one should you choose? This really depends on your business and your target audience.

 Both can be very effective, and both are similarly cost effective to promote business however each has its own benefits and downfalls.